Top 7 Digital Transformation Myths Debunked

3 min readAug 19, 2023


Photo by Luis Benito on Unsplash

Buzzwords fly around so frequently nowadays that it’s often hard to pin down what they truly mean. “Digital Transformation” — which is one — tops the charts as one such phrase.

With its rise in popularity, myths and misconceptions about what digital transformation involves, especially in relation to custom software, have become rampant. It’s time we address some of the myths we get challenged with regularly head-on and set the record straight.

Myth 1: Digital Transformation is just about technology 🖥️

Truth: While technology is an integral component, digital transformation is about so much more.

It’s a holistic approach that involves changes to business processes, organisational culture and customer experiences. Custom software can be a tool in this transformation but isn’t essential. The ultimate goal is to create more efficient operations and provide enhanced value to customers.

Myth 2: Only large enterprises need Digital Transformation 🏢

Truth: Digital transformation isn’t a luxury reserved for industry big hitters. Businesses of all shapes and sizes can benefit from integrating digital tools and methodologies.

In fact, smaller enterprises are often the ones who have the agility to implement changes more quickly and can see rapid benefits from digital initiatives compared to their larger counterparts.

Myth 3: Custom software is too expensive for Digital Transformation 💰

Truth: Whist there is an investment involved in custom software development, the ROI can be significant in equal measure.

Tailored solutions for your business address specific needs, streamlining operations and can lead to considerable long-term cost savings. The key is to view custom software as an investment and not an expense.

Myth 4: Digital Transformation is a one-time project ☝️

Truth: Digital Transformation is not a switch you flip and then forget. Digital transformation is a continuous journey.

Technologies continually evolve, customer preferences shift and businesses must continually adapt. Ongoing evaluations, tweaks and sometimes significant changes are part and parcel of staying relevant.

Myth 5: Customers don’t really care about Digital Experiences 🤷

Truth: Today’s customers expect seamless digital interactions.

A business’ digital presence, usability and adaptability can heavily influence a customer’s perception and loyalty. In an age of instant gratification and vast choices, digital experience is the differentiating factor for many user decisions.

Myth 6: Digital Transformation risks job losses ⚠️

Truth: While automation and digitisation can reduce the need for certain manual roles, digital transformation often leads to the creation of new jobs and opportunities.

Moreover, by freeing employees from repetitive tasks, they can focus on more strategic, creative aspects of their roles and in turn deliver more value.

Myth 7: There’s a universal blueprint for Digital Transformation 🗾

Truth: What works for one business might not work for another. Digital transformation is not a one-size-fits-all endeavor.

It’s a deeply individual process, influenced by industry, company size, customer base and a wide array of other factors. Custom software epitomises this individual approach, offering solutions tailored to unique business challenges.

In Conclusion 🔖

In a rapidly evolving digital world, clarity is paramount. Understanding the realities of digital transformation ensures your business makes informed and impactful decisions. As you embark or continue on your digital journey, remember to sift through the noise, debunk myths and chart a roadmap that aligns with your unique business objectives.




We're Ascend - a digital transformation agency - and in just a few short years we have defied expectations and are emerging as a true leader in our sector.